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About

We are unique in the travel marketing space. An independent firm formed by travel industry pros and big ad agency refugees. People that speak your language, understand what keeps you up at night, and how to motivate travelers to choose your brand over another. For 30 years, we’ve told the stories of some of the most respected brands in the industry. Together, there’s no telling how far we can go.

Capabilities

Our greatest strength is undoubtedly our ability to leverage the power of empathy and storytelling combined with our deep understanding of the travel space. To make sure it resonates, we have a full complement of services that we deploy on our clients’ behalf. If you’re reading this, you already know what all of these are, so we’ll skip the industry jargon. But for more a complete description, click here.

  • Creative

  • Content

  • Digital

  • Branded Entertainment

  • Media Planning & Buying

  • PR & Social

  • Strategic Planning

  • Search

Leadership

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  • For over 30 years, Gary’s thinking has influenced such brands and destinations as Four Seasons Hotels and Resorts, Sheraton, American Express, Hong Kong, The Islands Of The Bahamas, Barbados, Emirates Airline and Harley-Davidson. Gary began his travel career as Worldwide Corporate Director of Public Relations for Sonesta International Hotels Corporation and then went on to lead travel marketing firm ISM for over 25 years, before merging with Connelly Partners in 2013. Gary is the proud recipient of the Albert E. Koehl Lifetime Achievement Award in travel advertising from the Hospitality Sales & Marketing Association International (HSMAI), an honor he shares with Michael Eisner and Sir Richard Branson. Gary is a past President of HSMAI and serves on the HSMAI Foundation. Gary’s a collector of all sorts of things, including photography, old transistor radios, tin robots and, apparently, awards.

    President, CP Travel

    Gary Leopold

    President, CP Travel

  • With 20 years experience, Courtney brings a unique mix of business development, account planning, strategy development and client management expertise to her role. At CP Travel, she has worked on clients such as Four Seasons Hotels and Resorts, Emirates Airline, Palace Hotels and American Express Travel. Prior to working with CP Travel, Courtney’s supervision help lead to award-winning campaigns at Arnold Worldwide and Modernista! with global companies for Volkswagen and Cadillac. Her retail expertise extends into other consumer categories for clients such as RadioShack, A.T. Cross and Talbots. You wouldn’t know by looking at her, but Courtney is a total gearhead, just like the guys from Top Gear, but with better hair and without the accent.

    Partner/Managing Director, CP Travel

    Courtney Doyle

    Partner/Managing Director, CP Travel

  • A Senior Partner with Connelly Partners for 12 years, Scott oversees the Account Planning/Research department, and also manages a diverse collection of accounts including the Massachusetts Office of Travel & Tourism and Babson College. Scott has extensive brand positioning and messaging research experience, and has led both qualitative and quantitative research programs of national and international scale for numerous clients. Scott pioneered CP’s proprietary IQ/EQ/BQ process, which emphasizes the importance of identifying shared values between a brand and its audience through affective empathy. Previously, Scott was a Managing Director of CGN and he also served as VP, Management Supervisor at Arnold Worldwide, working on cornerstone accounts including McDonald’s, Titleist and Bell Atlantic (now Verizon). When he’s not working, he coaches soccer, baseball and softball, as evidenced by his heroics on the field for CP’s softball team.

    Sr. Partner/Director of Strategy

    Scott Madden

    Sr. Partner/Director of Strategy

  • Richard has over 23 years of advertising media experience in Boston. He left Arnold Worldwide over 10 years ago to lead Connelly Partners’ media department, and has merged innovative, big-agency thinking with the needs of clients of all ranges of budgets and resources. He’s injected the concept of added-value into the DNA of the entire agency—so much so, that even colleagues outside of the media team (brand, creative, clients, even finance) never think of an advertising campaign without considering the added-value components that inevitably accompany all paid buys placed by Connelly Partners. Most people in our business take pride in the finished ads they’ve created. Call them geeks, but Richard and his team prefer to show off the quantitative value of their negotiations. When not cutting tough deals on behalf of our clients, Richard is following the band Phish around the country.

    Sr. Partner, Director of Media Services

    Richard Weinstein

    Sr. Partner, Director of Media Services

  • Scott joined Connelly Partners in 2011and is charged with delivering high-impact strategy, creative and technology solutions that push our client partners to realize the full digital potential of their business. Before joining CP, Savitt was SVP, Sales and Marketing at Molecular and SVP, Client Partner at Isobar U.S. Savitt also spent time leading Arnold Worldwide’s digital and direct marketing group, where he was responsible for creating digital-centric marketing plans for clients including Gillette, ESPN, Royal Caribbean and Tyson Foods. Previously, Savitt was co-founder of two Boston-based digital companies specializing in providing integrated marketing solutions to clients such as Procter & Gamble, Bose, Starwood Hotels and Resorts Worldwide, Wyndham Resorts, T-Mobile and Best Buy. Scott is a huge music lover. Just ask his kids, Bowie and Dylan.

    Sr. Partner, Director of Digital

    Scott Savitt

    Sr. Partner, Director of Digital

  • Jonathan is an award-winning creative director with more than two-and-a-half decades of experience building brands. He also knows firsthand what makes travelers tick. By the time he went off to college, he had lived in Manhattan, Mexico City, Geneva, Barcelona, Madrid, Miami, Caracas and San Juan. At CP Travel, he has worked on Four Seasons Hotels and Resorts, Emirates Airline, American Express Travel and the Massachusetts Office of Travel & Tourism. Prior to joining CP Travel, he worked at such well-respected shops as ISM, Modernista!, Hill Holliday and Leonard/Monahan on accounts including Cole Haan, Project(RED), John Hancock, and a campaign for the Partnership for a Drug Free America that was so effective it earned him an invitation to the Clinton White House. When not busy trying to do work that doesn’t pollute the airwaves, Jonathan enjoys travel, food and wine with his wife, Linda. He muses on life at http://myhumbleopinion.jp/.

    Executive Creative Director, CP Travel

    Jonathan Plazonja

    Executive Creative Director, CP Travel

  • As a veteran of travel and leisure marketing, JoAnne is responsible for overseeing several of CP Travel’s hotel and resort clients including Four Seasons Hotels and Resorts and Palace Resorts. She spent over 17 years of her career at travel marketing firm ISM before they merged with Connelly Partners to form CP Travel, and she has been instrumental in developing the advertising, direct marketing and branding programs on behalf of Palace Resorts, the Saint Lucia Tourist Board, Four Seasons Hotels and Resorts, American Express Travel, The Sagamore Resort (NY) and the Equinox Resort (VT). JoAnne began her career in travel working at a boutique agency on accounts such as Loon Mountain, Wildcat Mountain and The Mountain Club on Loon (a Marriott property). Additionally, JoAnne has been a guest speaker at several Four Seasons regional marketing conferences and the Preferred Partner Leadership Forum.

    Group Account Director

    JoAnne Borselli

    Group Account Director

  • Sid is a true global citizen. Born in India, he has also lived in Indonesia, Ghana and Nigeria. Prior to planting roots at CP Travel, he spent nearly a dozen years at ISM where he worked on a range of travel clients including Emirates Airline, Four Seasons Hotels and Resorts, Best Western Hotels, American Express Travel and Saint Lucia. Sid brings a keen understanding for business to his job and always pushes to understand the true problem that his communication strategies must solve. With his wife, Emily, he is busy raising their young daughter, Natalie and their Goldendoodle, Nora.

    Creative Director

    Sid Murlidhar

    Creative Director

  • Tom joined the agency in September of 2011 as a PR & Social Brand Manager, and in just four years he’s grown the agency’s social media department from a one-person staff with one client to a team of five with 10+ clients. Currently overseeing all facets of social media across the agency, Tom’s particularly experienced in the travel vertical, as he leads the social media strategy for Samsonite, American Tourister and the Massachusetts Office of Travel & Tourism. He believes that effective social media is rooted in smart strategy combined with compelling and engaging content that provides value. And for each of his clients, he seeks to connect the dots between brand objectives, consumer empathy and cultural relevance. When he’s not flying through the social media space, you can find him at a local music venue, on the kickball field or in line for a burrito at Anna’s Taqueria.

    Associate Director, Social Media

    Tom Taylor

    Associate Director, Social Media

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